Background

Working with a great team at McCann we helped them to launch a cinema spot for Vauxhall’s first hybrid car.

The car isn’t just a hybrid in terms of it’s fuel, it’s packed with different features and qualities. The team highlighted the 6 key features and asked us to bring them to life.

Our Idea

With access to the car and a film studio for the day, our idea was to physically construct the features as titles and place them around the studio.

Using a motion control rig we moved the camera so that each title perfectly lined up with the car and each new perspective revealed a different feature.