Background

Jo Malone London asked us to write 5 short ‘How To’ films explaining how to use a selection of Jo Malone London’s hero products, to be used across social media and on the Jo Malone London website.

Our Idea

Rather than creating several smaller pieces of content that would just get lost in an Instagram feed, we combined the 5 vignettes into one film. The film could live as one seamless script or be split up into chapters for different sections of the website.

Our approach was to write an execution that required a level of filmmaking craft that would match the premium quality of the products - with miniature props, sliding sets and hidden in-camera transitions.