Background

We developed this in-camera technique by projecting into people’s breath on a cold day, creating holographic visuals that hover in mid air.

After pitching the idea for a number of brands from chewing gum commercials to anti smoking campaigns, we ended up using it to create a short film which The Guardian picked up on and ran across their homepage on Valentines Day.

Our Idea

Love is in the Air - a short animated story told in the space between two partners.

Working with animators we developed a series of digital animations that we projected into the air for the couple to reveal with their breath.